PRESS RELEASE : BY SALAM_BAH ON OCT 30, 2023
Title: Celebrating Innovation: Al Salam Bank Wins Prestigious Award for Marketing Excellence
Introduction:
In a momentous achievement, Al Salam Bank has been honored with the ‘Most Innovative Marketing and Branding Campaigns in Banking – Bahrain’ award at the esteemed 2023 Global Economics Awards. This recognition underscores the Bank’s relentless commitment to crafting groundbreaking campaigns that resonate with its audience and drive positive change.
Cultivating Innovation:
In recent years, Al Salam Bank has emerged as a trailblazer in the realm of marketing and branding, showcasing a diverse array of campaigns that embody the Bank’s core values. From the impactful ‘Inspired to Grow’ initiative to the highly successful 2023 Danat Savings Scheme, Al Salam Bank has solidified its position as a leader in the financial sector through its innovative and people-centric approach.
The ‘Inspired to Grow’ Campaign:
Following the acquisition of Ithmaar Bank’s consumer banking business, Al Salam Bank launched the ‘Inspired to Grow’ campaign, a nationwide endeavor aimed at fostering growth while championing Environmental, Social, and Governance (ESG) initiatives. By doubling the number of trees in Bahrain and offsetting the Bank’s carbon footprint, this initiative not only symbolized growth but also underscored the Bank’s commitment to sustainability and corporate responsibility.
Continuous Innovation:
Al Salam Bank’s commitment to innovation extends beyond one-time campaigns, with ongoing initiatives like the Danat Savings Scheme setting new standards in the industry. Lauded for its generous rewards, including the opportunity to win BD 1,000,000, this scheme epitomizes the Bank’s dedication to delivering value to its customers. Additionally, the Multi-Currency Prepaid Visa Card campaign highlights the Bank’s seamless products and services, further enhancing its brand promise.
Reflections on Success:
Reflecting on the Bank’s achievement at the Global Economics Awards, Mr. Mahmood Qannati, Head of Marketing & Communications, and ESG Officer at Al Salam Bank, expressed his pride in the Bank’s innovative endeavors. He emphasized the importance of inspiring awareness and driving change, underscoring the Bank’s commitment to creativity and innovation in all its campaigns.
Conclusion:
As Al Salam Bank continues on its path of growth and development, its dedication to innovation and creativity remains unwavering. With a talented team of branding and marketing experts at the helm, the Bank is poised to embark on new and exciting ventures that will shape the future of the financial industry.
